Building High-Quality Backlinks in 2026
Link building has changed — cold outreach is dying and AI-generated content floods the web. Here's what actually earns links today.
Mateusz Makosiewicz is a marketing researcher and educator at Ahrefs. He has been involved in marketing for over 15 years, specializing in growth marketing, content marketing, marketing strategy, and management. Mateusz studied Advertising and Media Marketing at the University of Gdańsk. He gained his marketing experience in agencies, SaaS companies, and hardware companies where he worked in various roles, from managing advertising projects for clients to leading marketing departments. SaaS companies, and hardware companies where he worked in various roles.
Link building has changed — cold outreach is dying and AI-generated content floods the web. Here's what actually earns links today.
How to build a content strategy that consistently earns traffic, earns links, and compounds over time — not just spikes that fade.